After day two of the Berlin Fashion Week we are slightly wiser and confident regarding our choice to put various unique urban brands under one umbrella. Urban Velo Solutions is the combind effort to place five urban brands as a collective under one holding distribution Company. We can clearly say that bikes have become a Fashion Statement, they can be cool and they can be unique and above all they can do a lot for the enviroment. I was very interrested to see how our idea would be accepted at a non bicycle trade show. The response after day two has been more than good.On display at the Berlin Premium Fashion Show we have Bellitanner Bikes, Vikes Bikes from Estonia, reflective bikes done by Happeral Berlin and Van Hulstein, all of these unique products on their own. Together far more interresting. If you are in Berlin, drop by and have a look at what the urban cycling industry has too offer.